Become a Cybersecurity Reseller, VAR or MSP and Partner with Avosec
For over 25 years, Avosec has helped resellers, VARs, MSPs and IT service providers sell trusted cybersecurity solutions, including Avast Business, AVG Business, Eset, Bitdefender, ThreatDown by Malwarebytes, TitanHQ and more.
Whether you need competitive reseller pricing, renewal protection, technical guidance, or a simple way to order licences online, Avosec provides the support you need to win more business and keep your customers protected.
Become an Avosec cybersecurity reseller in the UK
Avosec has distributed cybersecurity software in the UK since 2002 — currently covering 17 active vendors across endpoint security, deception, identity-and-fraud detection, email and DNS filtering, remote access, vulnerability scanning, and awareness training. The reseller programme is the single supplier relationship that lets you quote across all of them.
“Reseller” is meant inclusively here. The programme fits Managed Service Providers (MSPs) building recurring per-seat books, Value-Added Resellers (VARs) running project-based quotes, Managed Security Service Providers (MSSPs) layering multi-vendor stacks for SOC customers, Systems Integrators (SIs) wrapping cybersecurity into larger builds, and IT services firms adding security licensing alongside hardware and Microsoft 365.
Partner-tier pricing applies from your first invoice. No minimum annual commit. No prepay-then-graduate model. Apply for the Avosec reseller programme — most applications are reviewed within 2 working days. Want to discuss specific vendor coverage or deal sizes first? Contact us on 0207 100 4509.
GenX portal: instant Avast and AVG licence delivery
- Manage all your customers in one place
- Renew/upgrade/increase or buy new.
- Get automated renewal reminders.
- Get access to multiple vendors
- Get real-time help when you need it
- Special Pricing
- Instant Quotes Anytime
GenX is Avosec’s online ordering portal at genx.avosec.net — partner-tier pricing displayed at checkout, instant licence delivery for Avast Business and AVG Business via direct API integration with vendor licensing backends, full order history, re-order workflow, and quote generation for customers needing a formal quote document.
The Avast/AVG API integration means you can quote, accept, and deliver a customer’s licence the same day — often within minutes of checkout — without waiting for a manual licence-key email from a vendor. The same workflow applies on 12-month, 24-month, or 36-month subscription terms.
Other vendors in the Avosec portfolio (Bitdefender, ESET, Kreesalis, ThreatDown, Deceptive Bytes, etc.) are processed manually by Avosec’s commercial team — same-day where possible, typically next-day for larger or multi-year deployments that need scoping. The portal still tracks these orders and quotes, even though the licence-delivery step happens off-portal for non-Avast/AVG SKUs.
The Avosec vendor portfolio: 17 cybersecurity brands you can quote
Avosec distributes 17 active vendors across the cybersecurity stack — endpoint security, deception, identity-and-fraud detection, email and web filtering, remote access, vulnerability scanning, awareness training, and server-side infrastructure. Each vendor below has its own reseller landing page with full commercial terms, technical-support framing, and an application route via the same Avosec reseller programme.
Endpoint antivirus and EDR: Avast Business, AVG Business, Bitdefender GravityZone, ESET PROTECT, G Data, Zillya, CCleaner, ThreatDown by Malwarebytes.
Deception and breach detection: Deceptive Bytes (endpoint deception), Guardpot AI (AI honeypots and Active Directory deception).
Anti-ransomware data recovery: NeuShield Data Sentinel.
Email and DNS security: SpamTitan (cloud email security), WebTitan (DNS web filtering).
Vulnerability scanning, UTM, and pen-test: SecPoint (Penetrator + Protector + Portable Penetrator appliances).
Remote access: TSplus (RDS / Citrix alternative).
Identity, fraud detection, and compliance: Kreesalis AI (K-Protect fraud detection + K-Control compliance).
Security awareness training: Brightside AI (AI phishing/vishing/deepfake simulation).
Server-side infrastructure: Zentyal Server (Linux SBS / Windows Server alternative).
All vendors are quotable under the same Avosec reseller programme — partner-tier pricing day one, Net-30 from your first invoice, single application across the entire portfolio. Resellers often bundle adjacent vendors (e.g. Avast endpoint AV + WebTitan DNS filter + Guardpot network deception = layered defence package) for higher per-customer revenue and stickier retention.
Solutions
Our portfolio includes a diverse range of cybersecurity solutions, ranging from established market leaders to innovative emerging startups.
Technical Services
Our team of expert cybersecurity engineers and consultants provide a full suite of technical services, including demos, installations, and health checks.
Tech and Consultancy
We have a highly experienced team that has provided consultancy and project deployment services for some of the world's largest banking and government institutions. Regardless of the customer's size, we can assist.
Partner Enablement
Our enablement services offer valuable insights and training, empowering our partners to simplify cybersecurity.
Become a Partner
Get in touch today, and we will provide you with everything you need to get started, helping you serve customers and increase your revenue.
Training Centre
Avosec offers comprehensive training on all our products, equipping partners with the knowledge and skills needed to deliver top-tier service and solutions to their customers.
The knowledge you need
We understand that knowing the products not only helps you sell them but also enables you to support your customers more effectively.
We offer our partners training, from an overview to certification, on the products we provide.
Marketing Services
Utilise our marketing team to help you. Mailers, Social media banners, articles, website graphics, whatever you need. We can tailor a whole campaign to your users.
Submit a marketing plan to apply for MDF approval.
Let Our Team Make Your Life Easier
With tailored campaigns to get you leads. We help drive your growth.
Finance Services
Technology procurement has evolved. Our finance services help partners find the ideal solution to meet their customers' technology investment needs. With various payment options, NET-30, BACS, card or three instalment options and credit facilities.
Worry Free Purchases
Our accounts team will be happy to discuss purchase options to help you find a solution that fits your budget. We offer NET-30 credit, BACS, card and pay in three instalment plans for larger deals.
Cybersecurity Intelligence
Drawing on our deep expertise and extensive experience, we empower our partners to safeguard their clientele with unparalleled guidance and steadfast support.
Threat Intelligence
Avosec delivers actionable dark web threat intelligence, proactively identifying emerging threats and leaked credentials to help customers swiftly strengthen defences and mitigate risks.
Reseller pricing and Net-30 terms across every vendor
Every approved Avosec reseller gets Net-30 trading terms from the first invoice (subject to standard UK credit check at the point of application). No escalating credit tier to earn over six months, no prepay-then-graduate model, no minimum monthly spend to maintain partner status.
Partner-tier pricing applies from day one across every vendor in the portfolio — the channel rate, not the end-customer list rate. Pricing is per-vendor partner-tier, not a single flat margin; some vendors carry richer reseller margin (typically newer or channel-hungry brands), others sit closer to mainline list pricing (typically established vendors with mature channel programmes). Exact rates are shared on application and are specific to the reseller’s deal pipeline.
Commercial admin runs once a month: consolidated invoice covering all your Avosec orders across all 17 vendors, GBP billing throughout (no FX surprises on multi-currency vendor stacks), and a single payment to a single supplier — replacing the multi-vendor accounts-payable overhead that’s common for resellers building a layered cybersecurity offering.
For larger deals — multi-year enterprise commitments, multi-site rollouts, or bundled multi-vendor packages — pricing is quoted on a case-by-case basis to protect reseller margin. Request a specific opportunity quote if you have a deal in pipeline that needs a margin conversation before applying.
Who buys through Avosec — MSPs, MSSPs, VARs and SIs
The Avosec reseller programme fits four buyer profiles, each with a different commercial shape and deal cadence:
- Managed Service Providers (MSPs) — typically quote per-seat recurring subscriptions across endpoint AV, email security, DNS filtering, and patch management. Avosec is a single supplier covering the multi-vendor cybersecurity layer of an MSP’s per-seat stack.
- Value-Added Resellers (VARs) — project-based deals where licensing sits alongside integration, consultancy, and migration services. The Avosec portfolio covers the licensing side, leaving margin for the value-add services on top.
- Managed Security Service Providers (MSSPs) — layered multi-vendor stacks for SOC customers. Avosec’s portfolio covers most layers (endpoint + deception + DNS filter + email security + identity-trust) under one commercial framework, simplifying the MSSP’s supplier overhead.
- Systems Integrators (SIs) — cybersecurity wrapped into larger build-out projects (digital transformation, ERP rollouts, regulated-industry compliance programmes). Avosec provides the cybersecurity licensing layer with Net-30 terms that fit longer project payment cycles.
Direct SMB customers buying for their own IT department are welcome via GenX online ordering, but the reseller programme specifically targets companies who sell cybersecurity onward to their own customers. If you’re an IT services firm adding cybersecurity licensing alongside hardware and Microsoft 365, that fits the VAR or MSP profile depending on your delivery shape.
Get involved with Avosec events & training
Cybersecurity never stands still, and neither do we. At Avosec, we support our partners and their customers with a wide range of training, webinars, and events designed to share insight, build knowledge, and keep teams informed. Visit our events page to explore upcoming sessions and register, or catch up on the latest Avosec news.
June 5- ESET business walk-through and questions.
Our Sales Engineer will walk you through the technical benefits of Eset Business and MDR
June 7- GuardPot AI Deception Product - how you can detect threat actors within
Stop Attacks Early with AI-Powered Cyber Deception Disrupt the attack chain and detect intrusions silently, accurately, and at scale with intelligent deception technology that gives defenders the upper hand.
June 12- Avast Patch - It's compulsory
Are you aware that Cyber Essentials now requires high-risk and critical security updates to be applied within 14 days?
June 20 - Attack? How to respond
Most ransomware attacks are caused by poor user awareness. With Brightside we can set up a trial and demonstrate to your users our phishing and vishing attack simulations. Discover who is the weakest link and give them corrective training.
Sign up for one of our upcoming events
Apply to join the Avosec reseller programme
Application is a single form regardless of how many vendors you want to resell. Apply once to the Avosec reseller programme and your partner-tier rates, Net-30 terms, and portal access cover the entire 17-vendor portfolio — Avast, AVG, Bitdefender, ESET, ThreatDown, Kreesalis, Guardpot, Deceptive Bytes, NeuShield, G Data, CCleaner, Zillya, SpamTitan, WebTitan, SecPoint, TSplus, Brightside AI, and Zentyal.
What we need on the application: company details (registered name, VAT number, UK trading address), the vendor or vendors you’re most interested in starting with (you can add more later — the application doesn’t lock you in), and a rough sense of your first-year volume so we can scope the right pricing tier.
What happens next: we call within 2 working days, run a standard UK credit check, provision your GenX portal login, and walk through your first quote (often the same day the credit check clears).
Apply now: submit the Avosec reseller programme application. Want to discuss specific vendor coverage or larger deal shapes first? Contact us on 0207 100 4509.