ThreatDown for UK Resellers and MSPs — Distributed by Avosec
Become a ThreatDown reseller in the UK
Commercial terms: Net-30 and partner-tier pricing from day one
Avosec issues every approved ThreatDown reseller Net-30 trading terms from the first invoice. There is no escalating credit tier to earn over six months, no prepay-then-graduate model, and no minimum monthly spend to maintain partner status. The Net-30 working-capital model means you can quote, order, and invoice the end customer before your Avosec invoice falls due — which on volume reseller business is the difference between a deal you can do and a deal you can’t.
Partner-tier pricing on ThreatDown is applied from day one — the channel-partner-tier rate, not the end-customer list rate. Larger deals are quoted on a case-by-case basis to protect reseller margin. Pricing is not published on this page; partner-tier rates are shared on application and are specific to the reseller’s deal pipeline. The same Net-30 and partner-tier framework covers ThreatDown plus 14 other vendor lines if you want to consolidate cybersecurity licensing through a single UK distributor.
These terms are part of the wider Avosec reseller programme, which also covers Bitdefender GravityZone, ESET PROTECT, and Avast Business.
Ready to talk terms? Apply to the Avosec reseller programme — we’ll come back to you the same week with terms, portal access, and a first-quote conversation.
Technical support for ThreatDown resellers in the UK
Avosec’s technical support for ThreatDown is 1st-line technical support with vendor escalation. A UK reseller’s first call on a ThreatDown technical issue comes to Avosec, not directly to Malwarebytes. Common questions — deployment configuration, licence assignment, ThreatDown console policy templates, endpoint enrolment, customer migration scenarios, basic console-side troubleshooting — are handled in-house by engineers who work with the ThreatDown platform routinely.
Where an issue exceeds what we can resolve internally, we escalate to Malwarebytes’ channel support team on your behalf. The reseller never has to open a vendor case directly or navigate Malwarebytes’ support intake themselves. For ThreatDown MDR-specific issues — which involve the managed-SOC analyst team rather than tier-1 product support — those route directly to ThreatDown’s MDR analysts and Avosec stays in the loop on commercial coordination.
Pre-sales technical conversations are included — if you’re quoting a customer for the first time and want a sanity check on edition selection (Core vs Advanced vs Elite vs Ultimate, with or without MDR), we can arrange a technical walkthrough if useful.
ThreatDown editions you'll be quoting
ThreatDown comes in editions covering the spectrum from core endpoint protection through to managed detection and response. As a reseller you’ll be quoting on a per-endpoint per-year basis, with the edition selected based on the customer’s risk profile and operational model: Core for baseline endpoint protection at SMB scale, Advanced for customers needing endpoint detection capabilities, Elite for customers wanting full EDR with extended retention and threat hunting, and Ultimate for customers wanting comprehensive endpoint + DNS + vulnerability assessment. ThreatDown MDR is available as an overlay tier where customers want a managed SOC handling 24×7 monitoring, investigation, and remediation — particularly useful for resellers selling to customers without an in-house security operations capability.
ThreatDown by Malwarebytes is the channel-focused endpoint security product line from Malwarebytes — rebranded to ThreatDown in 2023 to signal the explicit MSP and reseller focus. The product covers endpoint detection and response (EDR), managed detection and response (MDR), and ransomware rollback, designed for IT teams supporting SMB and mid-market customers. Avosec supplies ThreatDown in the UK as a reseller and MSP distribution route.
If you’re an IT business in the UK looking to sell ThreatDown to your customers — whether as a Managed Service Provider bundling endpoint security and MDR into a managed offering, a value-added reseller fulfilling procurement quotes for SMB or mid-market customers, or a system integrator adding ThreatDown to a wider security stack — Avosec is the UK distributor that enables that channel. We supply the ThreatDown product line (EDR, MDR, ransomware rollback), manage UK licensing and renewals, and provide the technical support that gets your customer’s deployment to production.
ThreatDown was voted #1 in ease-of-use and user satisfaction (SoftwareReviews 2023) and the only vendor to receive 100% protection scores in 12 consecutive quarters (independent endpoint protection tests) — a useful proof point when quoting against more complex enterprise EDR alternatives where deployment friction is the customer’s main objection.
| Capability | ThreatDown Business | Avast Business | ESET | Bitdefender |
|---|---|---|---|---|
| Behaviour-based detection | ✅ Strong focus | ⚠️ Limited | ⚠️ Moderate | ✅ Strong |
| Ransomware rollback | ✅ Yes | ❌ No | ❌ No | ⚠️ Limited |
| Lightweight performance | ✅ Excellent | ⚠️ Moderate | ✅ Good | ⚠️ Moderate |
| Zero-day protection | ✅ Native AI | ⚠️ Signature-led | ⚠️ Mixed | ✅ Strong |
| Ease of management | ✅ Very simple | ⚠️ Moderate | ⚠️ Technical | ⚠️ Complex |
| MSP friendliness | ✅ High | ⚠️ Medium | ⚠️ Medium | ⚠️ Medium |
| Ideal for SMEs | ✅ Yes | ✅ Yes | ⚠️ More technical | ⚠️ Often overkill |
How ThreatDown reseller onboarding works with Avosec
Onboarding a ThreatDown reseller through Avosec is built around getting the first quote out within the same week of application. The process: submit the partner-registration form with your business details and customer focus; Avosec confirms eligibility based on UK business registration, basic technical capability to support a ThreatDown deployment, and customer profile fit; we provision access to the Avosec partner portal, partner-tier pricing for ThreatDown, and the first-quote workflow; we can arrange a technical walkthrough if useful covering the ThreatDown console, edition selection logic, and the deal-registration workflow for larger opportunities; you submit your first quote against a real customer opportunity, with Avosec available for pre-sales technical and commercial guidance throughout.
ThreatDown’s channel partner programme has its own optional certifications — the Partner Sales and Technical Certification programmes launched in 2025 — which are useful for resellers wanting accredited differentiation but are not required for the first deal. The fastest reseller path through Avosec is to apply, get partner-tier pricing unlocked, and quote your first customer within 5-10 business days of submitting the application.
Apply to become a ThreatDown reseller
Apply via the Avosec reseller programme — the form takes under three minutes and we come back within the same week with terms, partner-portal access, and an opening conversation about your first ThreatDown opportunity. If you’d rather discuss the programme before applying, contact us on 0207 100 4509.
Existing Avosec partners adding ThreatDown to your vendor mix don’t need to re-apply — log into the partner portal and request ThreatDown pricing through your account manager.