Bitdefender GravityZone for UK Resellers and MSPs — Distributed by Avosec
Avosec is a Bitdefender distributor in the UK, supplying GravityZone Business Security to resellers, MSPs, and businesses. Become a Bitdefender reseller with Avosec and you get partner-tier pricing from day one, Net-30 commercial terms, and included technical support with vendor escalation — no minimum volume, no earn-up tier, no prepay.
Become a Bitdefender reseller in the UK
If you are a UK IT reseller, MSP, or systems integrator looking to add Bitdefender GravityZone to your portfolio, Avosec is the route in. We handle licensing, provisioning, commercial terms, and front-line technical support so you can sell, deploy, and renew Bitdefender to your end-customers without standing up a direct vendor contract yourself. Your customers get genuine Bitdefender licensing; you get a UK distributor relationship sized for the way smaller and mid-sized resellers actually work.
The Bitdefender reseller programme through Avosec is built around UK trading patterns: pounds-sterling pricing, UK business hours, UK-based account and support contact, and Net-30 invoicing once your account is approved. There is no requirement to hit a quarterly target before you unlock useful margin — partner-tier pricing applies from the first order.
Commercial terms: Net-30 and partner-tier pricing from day one
The single biggest objection we hear from prospective Bitdefender resellers is cash-flow lockup with prepay distributors. Avosec runs Net-30 terms by default once your reseller account is approved — meaning you can quote, win, deploy, and invoice your end-customer before settling with us. That changes the working-capital equation for any reseller running multiple concurrent deployments.
Partner-tier pricing is applied from your first order. There is no entry-tier, no probation, no earn-up. The reasoning is simple: a reseller who walks in the door with a £400 deal and a reseller who walks in with a £40,000 deal are both worth supporting on the same commercial basis, because the relationship compounds over time. Account-level discount tiers and project-pricing support are available on larger or competitive deals — your account manager will handle vendor sign-off where required.
These terms are part of the wider Avosec reseller programme, which also covers ESET PROTECT, Avast Business, and 14 other vendor lines if you want to consolidate cybersecurity licensing through a single UK distributor.
Ready to talk terms? Apply to the Avosec reseller programme — we’ll come back to you the same week with terms, portal access, and a first-quote conversation.
Technical support: 1st-line with Bitdefender vendor escalation
When you sell Bitdefender through Avosec, technical support is included — not sold as a bolt-on, not gated behind a higher partner tier. The model is honest about what it is: Avosec provides 1st-line technical support to you as the reseller, and we escalate directly to Bitdefender for issues that need vendor-level engineering input.
In practical terms, that means:
- Your end-customer raises a support ticket with you.
- You raise it with Avosec — by email or phone, UK business hours.
- We diagnose, reproduce, and resolve at the front line where we can — licensing issues, console questions, policy configuration, deployment troubleshooting, common operational issues.
- Where the issue requires vendor engineering (a product defect, a platform-level fix, a deep forensic question), we escalate to Bitdefender on your behalf and manage the case through to resolution.
This matters because a reseller who has to maintain their own Bitdefender support competency from scratch — including direct vendor escalation paths — carries a significant overhead that eats into margin. With Avosec, that overhead sits with us.
GravityZone editions you'll be quoting: Small Business, Business, and Business Premium
If you’ve only encountered Bitdefender as a consumer antivirus brand, GravityZone is the business product line — built as a centrally-managed endpoint security platform with a single web console, policy templates, and reporting designed for IT teams and MSPs managing fleets rather than individuals. Bitdefender GravityZone is licensed in three Business Security tiers below, which are the editions you’ll most often quote for SMB and mid-market deployments — additional GravityZone SKUs are available on request. Everything is managed from the same GravityZone Control Center, so a customer can move up tiers or extend coverage without re-platforming.
Small Business Security
Business Security
Business Security Premium
For most SMB end-customers, GravityZone Business Security is the standard quote. Premium adds the EDR-grade detection and response capabilities for customers who need a higher-assurance security posture or have a compliance requirement that calls for it. Small Business Security is positioned for under-50-seat deployments where the customer needs core endpoint protection without the management surface of the larger tiers.
If you need help sizing a quote — particularly where Premium versus standard Business Security is in question — Avosec’s pre-sales team will walk through it with you before you put the proposal in front of the customer.
How Bitdefender reseller onboarding works with Avosec
The path from “we want to start selling Bitdefender” to “we’ve placed our first order” is short:
- Apply — submit the reseller application via the partner programme page (link below). It captures your company details, VAT registration, and the vendor lines you want to start with.
- Account approval — typically same-week. Your Avosec account manager will reach out to confirm terms, set up your portal access, and answer any commercial-terms questions.
- First quote — you can request your first GravityZone quote immediately on approval. Partner-tier pricing applies from this point.
- Licence provisioning — once you place the order, licences are provisioned and delivered to you to pass on to your end-customer. Renewal cycles are tracked through our system and surfaced to you ahead of expiry.
No volume commitment, no tier-progression hoops, no waiting period before you get useful pricing.
Bitdefender Gold Partner — what it means for your customers
Avosec is a Bitdefender Gold Partner. That partner-tier status reflects certified expertise, direct vendor alignment, and a consistent track record of successful GravityZone deployments. For your end-customers, it means three things:
- Genuine Bitdefender licensing — every licence issued through Avosec is provisioned via the official Bitdefender channel, with the customer’s organisation registered correctly in the vendor’s systems.
- Priority access to current product lines — Gold Partner status gives Avosec early visibility of GravityZone product updates, new modules, and licensing changes, which we surface to you as your distributor before they hit general availability.
- Pre-sales and post-sales technical depth — sizing a GravityZone deployment correctly for the customer’s environment is the difference between a happy renewal and a churned account. Our pre-sales engineering supports you through that conversation; our post-sales support keeps the deployment healthy.
When a reseller positions Bitdefender to an end-customer, the customer is buying both the product and the support chain behind it. Gold Partner status is the proof-point that the support chain is real.
Apply to become a Bitdefender reseller
Ready to add Bitdefender GravityZone to your portfolio? Apply to the Avosec reseller programme — we’ll come back to you the same week with terms, portal access, and a first-quote conversation.