AVG Business for UK Resellers and MSPs — Distributed by Avosec
Avast Business Antivirus & AVG Business Internet Security
We safeguard devices, data, and individuals.
Become an AVG Business reseller in the UK
AVG Business is the channel-focused product line from Gen Digital, designed as a managed endpoint security solution for IT teams supporting small businesses, SMBs, and the lower
mid-market. AVG joined the Avast family in 2016, and Avosec — Avast Business UK distributor since 2002 — has supplied AVG Business in the UK since the acquisition. The licensing back-end,
partner workflows, and technical support pathways are shared between Avast and AVG, which means the same API-integrated UK distribution machinery covers both brands.
If you’re an IT business in the UK looking to sell AVG Business to your customers — whether as a Managed Service Provider bundling endpoint security into a per-seat managed offering, a
value-added reseller fulfilling procurement quotes, or a system integrator adding AVG to a wider security stack — Avosec is the UK distributor that enables that channel. We supply the
AVG Business product line, manage UK licensing and renewals through the API-integrated workflow, and provide the technical support that gets your customer’s deployment to production. AVG
Business is distinct from AVG’s consumer SKUs — both lines are available through Avosec, but through different channel routes.
AVG Business Antivirus.
Commercial terms: Net-30 and partner-tier pricing from day one
Avosec issues every approved AVG reseller Net-30 trading terms from the first invoice. There is no escalating credit tier to earn over six months, no prepay-then-graduate model, and no minimum monthly spend to maintain partner status. The Net-30 working-capital model means you can quote, order, and invoice the end customer before your Avosec invoice falls due — which on volume reseller business is the difference between a deal you can do and a deal you can’t.
Partner-tier pricing on AVG Business is applied from day one — the channel-partner-tier rate, not the end-customer list rate. Larger deals are quoted on a case-by-case basis to protect reseller margin. Pricing is not published on this page; partner-tier rates are shared on application and are specific to the reseller’s deal pipeline. The same Net-30 and partner-tier framework covers Avast Business and 14 other vendor lines if you want to consolidate cybersecurity licensing through a single UK distributor.
These terms are part of the wider Avosec reseller programme, which also covers Avast Business, Bitdefender GravityZone, and ESET PROTECT.
Ready to talk terms? Apply to the Avosec reseller programme — we’ll come back to you the same week with terms, portal access, and a first-quote conversation.
-Businesses that chose our AVG for protection.
-People that benefit fromour products.
-AVG offer attractive
-Partner benefits
-Great support
-Automatically updates
-Windows 10 compatible
-Product training
Same-day AVG Business licence delivery for UK resellers
Most UK AVG distributors operate on a manual licensing model: you place the order, wait for a sales rep to process it, then receive licence keys by email some hours or days later. Avosec runs differently. Our GenX e-commerce portal is API-integrated directly with AVG’s licensing back-end — when you complete a checkout for AVG Business, the licence keys are issued in real-time and delivered at the point of sale. No manual fulfilment, no waiting overnight, no follow-up emails to chase a sales rep. The same workflow applies to Avast Business through the same integration.
Practically, that matters for two reseller scenarios. First, urgent end-customer activations — a customer needs cover by close-of-business, you place the order at 4pm, you have the keys to deploy by 4:01pm. Second, renewals — AVG Business renewals process through the same API integration, which removes the typical 24-48 hour gap between purchase and re-activation. Net-30 trading terms still apply across same-day fulfilment — partner-tier pricing locked, working-capital model intact, fulfilment latency removed.
Technical support for AVG Business resellers in the UK
Avosec’s technical support for AVG Business is deep technical support — a direct reflection of the API-integrated relationship with AVG’s licensing back-end (shared with Avast). A UK reseller’s first call on an AVG technical issue is to Avosec, not to AVG. Common questions — deployment configuration, licence assignment, AVG Business management console policy templates, customer migration scenarios, console-side troubleshooting — are handled in-house by engineers who work with the AVG Business platform daily.
Where an issue exceeds what we can resolve internally, we escalate to AVG’s UK channel team (through the shared Avast/AVG channel programme) on your behalf. The reseller never has to open a vendor case directly or navigate AVG’s support intake themselves. For resellers without a dedicated security-specialist engineer in-house, this is the difference between selling a product you can actually support and selling a product you have to apologise for. Pre-sales technical conversations are included — if you’re quoting a customer for the first time and want a sanity check on edition selection or deployment scope, we can arrange a technical walkthrough if useful.
AVG Business editions you'll be quoting
AVG Business comes in editions covering endpoint, file server, and email server protection — built on the AVG Business management console. As a reseller you’ll be quoting on a per-device per-year basis, with the edition selected based on the customer’s infrastructure: endpoint editions for workstation and laptop fleets, file server editions for customers with on-prem file servers needing scheduled-scan and ransomware protection, and email server editions for organisations still running on-prem mail. Customers running mixed infrastructure can quote multiple editions through a single AVG Business agreement. The sibling Avast Business product line is also available through the same Avosec partner agreement for customers preferring Avast’s positioning or feature set.
How AVG reseller onboarding works with Avosec
Onboarding an AVG Business reseller through Avosec is built around getting the first quote out within the same week of application. The process is straightforward: submit the partner-registration form with your business details and customer focus; Avosec confirms eligibility based on UK business registration, basic technical capability to support an AVG deployment, and customer profile fit; we provision access to the GenX partner portal, partner-tier pricing for AVG Business, and the first-quote workflow; we can arrange a technical walkthrough if useful covering the AVG Business management console, edition selection logic, and the API-driven quoting and renewal workflow; you submit your first quote against a real customer opportunity, with Avosec available for pre-sales technical and commercial guidance throughout.
There is no certification requirement to start quoting AVG Business through Avosec. Specialist AVG certifications are available later if you want to invest in vendor-specific accreditation, but they are not a prerequisite for the first deal. The fastest reseller path is to apply, get partner-tier pricing unlocked, and quote your first customer within 5-10 business days of submitting the application.
AVG Business Antivirus.
Apply to become an AVG Business reseller
Apply via the Avosec reseller programme — the form takes under three minutes and we come back within the same week with terms, partner-portal access, and an opening conversation about your first AVG Business opportunity. If you’d rather discuss the programme before applying, contact us on 0207 100 4509.
Existing Avosec partners adding AVG to your vendor mix don’t need to re-apply — log into the partner portal and request AVG Business pricing through your account manager.